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Apps Development & Design

2 years ago

Big Beautiful Data

It’s a buzzword, it’s a privacy issue, it’s an industry, and it’s totally incomprehensible. It is also something that many Internet users do not realize is everywhere. Any sort of function done with big data requires an immense amount computing power. With regards to processing, it is even more necessary to have a powerful processor which can process this big data in a time period that doesn’t last years.


Regardless of processing power many businesses compile big data, and then just leave it due to their inability to fully read it. Well, there are a couple of options for you and your business to utilize this source of info.


1) Avoid Exabytes

An exabyte you say? How much is that? It’s one billion gigabytes. That’s more storage than all the iPods ever created combined. Relax, your business probably can’t compile that much data. Astronomy and Physics departments in major universities can though, because when documenting the universe that kind of data is effectively infinite.
Compiling all available data may be a waste of time.


2) Identify Data with Utility

So many internet users are aware any information input into a website is saved by that website. Sometimes this data is compiled into packages and is sold to various companies to help with leads and demographic tendencies.
Do the same. If you’re a financial firm you ought to delineate and distinguish all categorization. Imagine if you will a massive room filled with file cabinets. In each cabinet there is a bit of gold that can be used to help target your customer base. It would be wise for these cabinets to have order, there is a reason files are just everywhere.


3) Tout your Privacy

Look, in a world full of no privacy providing the conditions for the possibility of safe storage is crucial. Your clients need to know that even if there are petabytes of data in your storage lockers, these lockers are locked to maximum lock-ability.
It is also a selling point. Being able to safely manage big data, even if you don’t know all of its content, is something clients find incredibly comforting,


4) Example of Big Data Usage:

Google is kind of utilizing big data. It takes a collection of user interests, searches, and demographics and pops out personalized suggestions and content to particular users. If you have ever seen a ‘you may also like,’ phrase on YouTube, that is an example.

Selling this information is also a goldmine. The sales though are troubling to users though, who often agree to terms and conditions which render their privacy to searching away. So, make sure to walk the tightrope of monetizing big data and keeping users private.


About Codal :


Codal is an established global consulting firm focusing on business intelligence, design, development and compliance testing. It is chicago based web & mobile app development agency. We combine business domain knowledge with technology competence and proven methodologies to deliver high-quality, cost-effective results to maximize clients’ competitive advantage and productivity.

2 years ago

Codal UX 101: Information Architecture

The first phase of UX design is arguably the most difficult, and most time consuming phase of the process. This is to be expected as it is the foundation for the entire UX project or build. The information architecture works very much like an animated blueprint, everything is discussed prior to the build.


Step one in information architecture is discovery, which involves the refining of the original idea. The who, what, where, why, and how are discussed in this step, usually with a developers arms behind his or her head with a puzzled grin. This is the step where giants like Facebook, Google, and Apple all were conceived.


The following step is the requirements gathering phase. At Codal, we cater directly to our client needs, and this means operating with a business mindset first and foremost. With this, we consider the requirement of business, which in general is need of solutions. We consider the problem that directly affects them, for instance a lack of engagement on a mobile application can be a sign that the user experience needs to be optimized for a more uninformed user base. We also consider the tech requirements, which involves the specific coding that will be involved for the product. For web development on desktop, one ought to consider whether HTML, CSS, Java, or a combination of the three.


In addition to those requirements we take a look at the user side of user experience. This includes issues like language, task assignment, task completion, and task integration. Codal takes all the available information and conducts user analytics for that particular client. We look at current iterations of apps in the industry and consider what would be innovative and that which improves user experience. Similarly, we conduct a thorough task analysis of what is available and what is needed.


Finally, the last step of this phase is a persona creation. In this case we create a profile user type of an individual who will be using an app or website. This is to see whether the average user of the build will be familiar with its logic. Developing multiple iterations of the persona to specify the projected experience of the user helps the developer create a better product.


Stay tuned for more blogs on Codal’s UX 101, and if you have any questions on Information Architecture, contact our Lead UX Developer, Brent.


About Codal :


Codal is a global and full circle solution for mobile development. Based in Chicago, we develop on an agile process and provide PHP, Android, iOS & Python Development Services. With a robust UX research process, we help create the ideas of today into the solutions of tomorrow.