The first phase of UX design is arguably the most difficult, and most time consuming phase of the process. This is to be expected as it is the foundation for the entire UX project or build. The information architecture works very much like an animated blueprint, everything is discussed prior to the build.
Step one in information architecture is discovery, which involves the refining of the original idea. The who, what, where, why, and how are discussed in this step, usually with a developers arms behind his or her head with a puzzled grin. This is the step where giants like Facebook, Google, and Apple all were conceived.
The following step is the requirements gathering phase. At Codal, we cater directly to our client needs, and this means operating with a business mindset first and foremost. With this, we consider the requirement of business, which in general is need of solutions. We consider the problem that directly affects them, for instance a lack of engagement on a mobile application can be a sign that the user experience needs to be optimized for a more uninformed user base. We also consider the tech requirements, which involves the specific coding that will be involved for the product. For web development on desktop, one ought to consider whether HTML, CSS, Java, or a combination of the three.
In addition to those requirements we take a look at the user side of user experience. This includes issues like language, task assignment, task completion, and task integration. Codal takes all the available information and conducts user analytics for that particular client. We look at current iterations of apps in the industry and consider what would be innovative and that which improves user experience. Similarly, we conduct a thorough task analysis of what is available and what is needed.
Finally, the last step of this phase is a persona creation. In this case we create a profile user type of an individual who will be using an app or website. This is to see whether the average user of the build will be familiar with its logic. Developing multiple iterations of the persona to specify the projected experience of the user helps the developer create a better product.
Stay tuned for more blogs on Codal’s UX 101, and if you have any questions on Information Architecture, contact our Lead UX Developer, Brent.
About Codal :
Codal is a global and full circle solution for mobile development. Based in Chicago, we develop on an agile process and provide PHP, Android, iOS & Python Development Services. With a robust UX research process, we help create the ideas of today into the solutions of tomorrow.